• Shopify merchants in the UK can create, manage and measure advertising campaigns through the new TikTok channel
  • Businesses of all sizes have the ability to reach customers and be discovered by highly engaged TikTok community

TikTok and Shopify have announced a partnership in the UK, helping Shopify merchants create and run ad campaigns directly geared towards the highly engaged, 100 million strong TikTok community in Europe.

The partnership underlines how TikTok and Shopify are helping businesses embrace new ideas, trends and insights. Helping Shopify merchants to stay ahead by authentically engaging with the TikTok community in a simple, scalable way. Since launching its TikTok For Business platform, TikTok has seen brands make real connections with users by embracing the creativity that makes the platform unique.

In the past year, Shopify has seen high growth in the UK market with the number of new store creations on Shopify increasing 116% vs. 2019. Some of the UK’s fastest growing brands use Shopify’s all-in-one commerce platform to sell online, from high-growth companies as well as the next generation of small and medium-sized businesses (SMBs).

Shimona Mehta, Managing Director, Shopify EMEA, added: “The past year has been one of immense change for retailers, who have had to be agile in a rapidly evolving retail landscape. Today, the way that entrepreneurs start, run, and grow businesses has permanently altered, as has how consumers shop.

“Brands are having to compete like never before to get the attention of buyers. The goal is for businesses to make it easier for buyers to discover their brands. With this new TikTok partnership,  Shopify merchants in the UK can connect with new customers in a way that can help them build their brand, drive sales and create engaged communities”.

Partnership enables businesses of all sizes to advertise on TikTok easily

Through the partnership Shopify merchants of all sizes can access core functions of the TikTok For Business Ads Manager, comprising its easy-to-use tools to create and manage ads on the platform, without leaving the Shopify dashboard. Highlights include:

  • “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel, a small piece of code that businesses can place on their website to find new customers, optimise campaigns and measure ad performance, with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high quality TikToks in minutes.
  • NEW Advanced Matching: This new feature lets Shopify merchants more effectively retarget audiences to better match TikTok ads with website conversions, and enrich audiences for retargeting.
  • Free Ad Credit: Shopify Merchants on the Trial and Basic programmes will get $100/£74/€82 in ad credit after they’ve registered and connected a new TikTok For Business account to Shopify and spent $25/£18/€20 within two weeks.*

Lisa Friedrich, Head of SMB at TikTok Europe, commented: “The businesses thriving today are continuing to innovate in order to find the best ways to engage with customers. As the home of joyful creativity, and with a hugely diverse audience, we are very excited about how this new partnership will be able to help brands in that quest. Over the past 12 months, we’ve seen such resilience from founders and entrepreneurs across Europe, including the UK, who have brought energy, creativity and new ideas. They will be at the heart of future economic growth. This partnership will hopefully be a game-changer for Shopify merchants in the UK, helping them quickly, effectively and accurately reach target audiences online, and convert that into spend.”

Enabling Shopify merchants to tap into TikTok’s vibrant community to stay ahead

TikTok is home to a vibrant and engaged community, and continues to see tremendous growth across every age group. As a content-first platform, it is ideal for new and existing brands to reach customers and achieve success. The partnership will help merchants stay ahead of trends by making it easier for them to tap into the creativity of the TikTok community, be discovered, and optimize their marketing campaigns.

This partnership also helps to build on TikTok’s commitment to support SMBs following the launch of the TikTok SMB Hub last year, a new platform which provides simple, cost-effective advice to help small and medium businesses (SMBs) attract new customers and retain existing ones in their key markets.

To learn more, visit our TikTok For Business Help Centre

*Professional, Unlimited and Shopify Plus merchants will get $300/£240/€270 once they register and connect a new TikTok For Business account to Shopify, and can then get further credits of up to $2,000/£1,600/€1,800, on a 1:1 equal matching basis, when they start spending.

February 2023 issue

2022 A1 Buyers Guide

Buyers Guide 2022