The International VM Awards by RDE

The shortlist has been announced for the 2018 International VM Awards by Retail Design Expo, which recognises and rewards the very best examples of window dressings, POP and displays across all sectors and seasons.

The awards, which are running for the second consecutive year, attracted more than 140 entries from around the world, including Europe, Asia, the Middle East and Australia.

Retailers, brands, shopping centres, high streets and creative agencies submitted admissions to an expert judging panel including: Adrienne Davitt, VM director at The Body Shop; Clare Otte, VM director at Foot Locker; Aoife Blicher, head of VM at Magasin du Nord; Caroline Baldwin, editor of Essential Retail and Matthew Valentine, editor of Retail Design World.

Sarah Adams, Retail Design Expo show director, commented: “We are delighted to announce the shortlist for the International VM Awards by RDE. We are delighted to have attracted so many high calibre entries from a variety of different organisations both in the UK and overseas. We are looking forward to showcasing the very best in visual merchandising displays this industry has to offer and of course to announcing the winner of the show”

All shortlisted entries will be displayed at the Retail Design Expo, taking place at London’s Olympia on 2nd-3rd May 2018, with the winners be announced on 3rd May at 1.20 pm in the VM Conference Theatre.

Shortlists for individual categories are as follows: –

Beauty and Cosmetics

Molton Brown – Christmas

Neom – Leeds store

Tryano – Ramadan display


Best use of Digital

Lululemon entry 1

Topshop entry 1



DIY, Homewares and Garden Centres





Grocery – including supermarkets, food and drink


Premier Foods

Kinder Surprise


Sports goods, toys, hobbies and pet care


Lululemon entry 1

Sweaty Betty


IT, Telecomms and Electricals





Shopping centres, towns and airports

Shopping Centre Management Corporation

SM Aura Premier entry 1

SM Prime Holdings 1 – dinosaurs


Most outstanding feature or prop

SM Aura Premier entry 1

Level Kids entry 2 – Aloha



Fashion, Footwear and Jewellery

Michael Kors entry 1

Joseph entry 2 Shimmer curtain

Hackett – Henley Royal Regatta


Department stores

Level Kids – pumpkins

Steen & Strom


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