Sainsbury’s offers rewards with return of ‘The Great Big Fruit and Veg Challenge’

  • Customers can earn bonus Nectar points for buying fruit and veg at Sainsbury’s from 1st to 28th June
  • Shoppers will be rewarded with bonuses for reaching personalised targets, based on the average number of portions of fruit and veg in their typical weekly shop
  • The in-app tracker will set milestones that enable users to earn points throughout the month as they head towards their grand total target, with each participant having the potential to earn over 750 points
  • This comes as part of Sainsbury’s new commitment to ‘Help Everyone Eat Better’, which will see the retailer make it easier and more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment

Following its success last year, Sainsbury’s has announced that ‘The Great Big Fruit and Veg Challenge’ will return to the Nectar app this summer.

Running from Tuesday 1st June to Monday 28th June, the challenge uses fun, interactive targets to encourage customers to purchase more fruit and vegetables when shopping at Sainsbury’s, by rewarding them with bonus Nectar points that can be spent at partners including Sainsbury’s, Argos and Habitat.

The in-app tracker will set each customer personalised fruit and vegetable targets to purchase in store and online throughout the 28 days, based on their typical shopping habits and the average portions of fruit and vegetables they normally buy. This will enable customers to earn points throughout the month as they head towards their grand total target, with the opportunity to earn over 750 points.

In this year’s challenge, each customer will also have the chance to collect up to eight product badges by purchasing a number of portions of specific fruit and vegetables, such as strawberries, tomatoes, and broccoli. By earning a badge, customers will also receive additional bonus points.

In 2020, Over 450,000 customers signed up to take the challenge and a whopping 52.5 million portions of fruit and veg were purchased by participating customers during the 4-week challenge.

The return of the challenge follows Sainsbury’s new brand commitment to ‘Help Everyone Eat Better’ one plate at a time, which has replaced its longstanding ‘Live Well for Less’ motto. This change will see the supermarket encourage people to eat more in line with the principles of the government’s Eatwell Guide [1].

This new focus reflects the supermarket’s belief that healthy and delicious food should be available to everyone and will see the retailer make it more accessible for customers to incrementally improve their diets while helping to reduce their impact on the environment[2].

Mark Given, Chief Marketing Officer at Sainsbury’s, commented: “As part of our new brand commitment to Help Everyone Eat Better, we are bringing back The Great Big Fruit and Veg Challenge and giving customers the opportunity to earn bonus Nectar points when they purchase fruit and veg throughout June. We hope that by participating in the challenge, customers are inspired to pack in more nutritious food, while getting more out of their points balance. As a supermarket serving communities across the country, we have a responsibility to encourage our customers to eat delicious food that is healthier for people and better for the planet, and the challenge is one of the many ways we are doing this.”

The challenge is available exclusively on the Digital Nectar app, allowing customers to monitor their progress through personalised updates in the app’s dashboard. Those opting to take part will also receive inspiring recipe ideas, food waste and storage tips, sustainability and recycling information and much more.

To sign up to Nectar’s ‘The Great Big Fruit and Veg Challenge’ and for more information about where to collect and spend points, visit https://www.nectar.com/

[1] The Eatwell Guide: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/528193/Eatwell_guide_colour.pdf

[2] Research shows eating in line with UK dietary guidelines will be better for the planet than the current average UK diet. Find out more at about.sainsburys.co.uk/helping-everyone-eat-better

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