The Entertainer extends opening hours up to Christmas and offers dedicated Quiet Hours

Lockdown restrictions have been lifted and the Christmas shopping season is set to be busier than ever. And whilst many enjoy the Yuletide rush and Christmas cheer, others find the increased number of people, sounds and lights overwhelming and stressful, particularly with the additional measures in place this year.

In order to make Christmas shopping accessible for everyone, The Entertainer, the fastest-growing family owned high street toy retailer in the UK has re-introduced its Christmas Quiet Hours taking place every day throughout December in its 171 stores across the country.  The initiative aims to create a calmer shopping environment for autistic people and for any shoppers who find the hustle and bustle of Christmas shopping an uncomfortable experience.

Store staff have previously undertaken additional training to help them support customers who may be overwhelmed by the sensory overload that Christmas shopping can be for many.  Whilst other retailers will be turning up the Christmas music and adding flashing lights, The Entertainer will be turning off its Christmas songs and dimming the lights for the first hour of trading each day.

Gary Grant, Founder and Executive Chairman of The Entertainer, said: “Shopping during the festive season can be challenging for those who find the hustle and bustle and additional lights and noise uncomfortable.  So, in our ongoing commitment to making our stores more accessible to all, our Christmas Quiet Hour is returning throughout December.  For the first hour of opening each day we will switch off the music, dim the lights wherever possible and aim to make our stores feel calmer.  This is to show our continued support for our autistic customers and their families and for those who find shopping during the festive season more challenging, particularly in a year of so much change. We hope that it helps to make Christmas shopping with us enjoyable for everyone.”

The Christmas Quiet Hour will be in operation from opening until 10am at each store throughout December. The Entertainer has also extended its opening hours nationwide wherever possible, from 8am-8pm Monday to Saturday so that shoppers can visit its 171 stores across the country with more flexibility than before. Opening times will vary for each store but all information can also be found at:

To find out more about the National Autistic Society’s please visit:

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