The Chocolate Factory experience launches at Trafford Centre for Easter

Following success in Madrid, Barcelona and London, the magical world of The Chocolate Factory, run by entertainment discovery platform Fever, has opened at Trafford Centre. This confectionery-themed experiential activation offers visitors an immersive journey perfect for the Easter season.

Taking place in a specially converted unit, The Chocolate Factory’s multisensory experience takes visitors through different worlds of sweets and treats over a 60-minute period. Moving from Chocolate Town to the Cupcake Room, from the Ball Pit through to Cloudland, each run by specially trained actors, visitors can enjoy activities as they travel through each new room of discovery before finishing in The Chocolate Factory itself to taste the treats they’ve seen during the experience.

The Chocolate Factory is at Trafford Centre until 1st May, running throughout the school Easter holidays. The immersive activation has also proven to be a hit on Trafford Centre’s social media channels, recently surpassing 1.2 million plays on TikTok. Trafford Centre continues to be brave, producing creative content and pushing the boundaries for retail & leisure destinations

Rhys Evans, Director of Asset Management at Trafford Centre commented, “Trafford Centre is not only a retail destination, but also prides itself on a diverse leisure offering and events calendar. The Chocolate Factory is a great addition to this, providing guests with a truly unique experience and a great deal of fun. The seasonal timing makes this activation even more appealing and we are delighted to be home to The Chocolate Factory for the Easter period.” 







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