The Atelier – Spring Fair’s all-new immersive trends showcase

Spring Fair is set to bring the future of home and gift to life with an immersive showcase to inspire and guide show visitors through some of the top trends set to influence their businesses.

The Atelier is a new interactive feature that literally frames the future for Spring Fair visitors. Big-screen videos will show visitors what’s new, what’s hot right now, what exciting trends are ahead in 2019 and 2020 and how to make it work for their business.

The series of exclusive films – based on insights from industry trend forecasters and platforms WGSN, Pinterest, One Click Retail and Coloro – will present insights into a raft of product categories and highlight future colour trends.

The Atelier will be brought to life by four walk-in installations that will feature real store interiors using products from Spring Fair exhibitors, curated by the show’s visual merchandiser.

Sophy Searight, Spring Fair’s Head of Content, explains: “This is one of the most daring and exciting features we have ever launched at Spring Fair. The Atelier will give our audience the confidence that what they’re purchasing at the show will be on-trend in the future. It will also present great examples of how to diversify into new categories and make their businesses more profitable.”

Home & Gift and Jewellery & Watch

Two installations will be created at the show. Visitors will be able to learn about home and gift trends through four different room settings, each focusing on different time frames, from now to 2020. Meanwhile, The Atelier in Hall 17 will focus on jewellery and watch products, and will cover trends from 2018-2019 in two displays.

Covering many retail bases

Retailers will find some of next season’s bestsellers at Spring Fair, as well as hearing about some of the latest trends and gaining valuable business advice from industry experts. Many retail sectors will be represented, from Toys to Party, Christmas, Gifts and Greetings, Beauty & Wellbeing, Fashion, Jewellery & Luggage, Retail Solutions, DIY, Kitchen & Dining and Contemporary products.

Spring Fair 2017 saw over 58,000 visitors attend, including retailers, from large multiples to smaller independent stores. Spring Fair 2018 will take place at Birmingham’s NEC from 4th -8th February 2018, with Volume opening a day earlier on the 3rd February.

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