Ted Baker chooses Retail Assist for European Help Desk support

Ted Baker, the global lifestyle brand, is the latest retailer to partner with Retail Assist for IT Help Desk support.

Retail Assist provides first-line IT services for 165 Ted Baker stores across the UK and Europe, as a single point of contact for all IT related issues 7 days a week.

Improved out-of-hours service provision to all store formats, from the High Street to airports, is supporting Ted Baker’s store teams to provide a superior customer experience with increased systems uptime.

Thanks to their expertise in the retail sector and tried-and-tested process, Retail Assist completed a smooth service transition in just 5 weeks. Furthermore, Ted Baker will benefit from a team of multilingual analysts, able to handle IT issues more effectively in the caller’s native language.

Stuart Carrison, Head of IT at Ted Baker, explains: “To sustain reliable and robust IT throughout our retail stores, we needed to enhance the IT support services our EMEA operation receives. Throughout the tendering and migration process, which involved our incumbent as well as several similar organisations in the industry, Retail Assist proved dependable and efficient, and offered the best solutions to ensure our IT only enhances our in-store client experience.”

Dan Smith, CEO of Retail Assist, commented on the new relationship. “We are looking forward to supporting Ted Baker’s technology and infrastructure, as the brand continues to post strong omnichannel performance.”

Retail Assist was recently named ‘Services Company of the Year’ at the UK IT Industry Awards, as national recognition for the quality of its managed IT services.

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