Rise in home improvements sees surge in activity for flooring retailer

  • UK-based business, Flooring Superstore, which offers premium flooring products at affordable prices, reports 142% increase in sales over the past 12 months.
  • Sample requests are up 172% and web sessions are up by 99%.
  • Turnover for the year ending July 21 is expected to approach £50m.

UK-based Flooring Superstore – a retailer of premium residential flooring – has reported a 142 per cent increase in sales over the past 12 months. It credits the rise to the pandemic-driven consumer trend for home makeovers.

As many Brits take advantage of increased time at home to redecorate, Flooring Superstore has seen sample requests rise by 172 per cent and web sessions have increased by 99 per cent. In particular, searches for bathroom flooring, patterned vinyl flooring ranges, sisal carpets and the ever-popular grey carpets have been most common.

A digital-first retailer, Flooring Superstore has 25 bricks and mortar stores across the UK, with plans to open an additional 25 in 2021, creating 100 new job roles across the UK. Its robust online infrastructure enabled the business to keep trading during the toughest restrictions.

Dan Foskett, CEO at Flooring Superstore, said: “We’ve no doubt that lockdown has had a direct impact on the increase in sales and sample requests, as people have been forced to spend more time at home. We feel incredibly fortunate to be in this position and appreciate it has been, and continues to be, an incredibly difficult time for many of our fellow retailers.

“This growth combined with our unique retail model; bring a modern purchasing experience to a traditional market, has enabled us to stand out from our competitors and continue to expand. Our reactive approach to the closure of our stores, enabled us to quickly direct customers to our strong e-commerce platforms. This in turn has resulted in the expansion of our teams and we are still actively recruiting.

“Flooring Superstore is the home of flooring trends. For renovators looking to warm up the living room with an ultra-soft carpet or modernise the kitchen with super sleek laminate, our extensive range of stylish flooring and accessories makes it easy to find the perfect style, comfort level and price.”

Flooring Superstore offers over 10,000 choices of flooring by three brands: Flooring Superstore, Direct Wood Flooring and Grass Direct. Available options include carpet, vinyl flooring, EvoCore, luxury vinyl tiles, wood flooring and artificial grass, all of premium quality and giving customers value for money. 

For further information please visit https://www.flooringsuperstore.com 

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