The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has welcomed Superdry’s newly refurbished store following completion of works on an enhanced shop fit, design and layout.

The British owned clothing brand, famed for combining American design with Japanese style graphics, has transformed the already popular location at St David’s to enhance the customer experience.  The entire store, including the shop frontage, has been renovated to reflect the brand’s latest concept.  This is the first Superdry owned store with a dedicated Sports entrance complete with signage, and stocks the full new Sport range. It follows a striking design, the second ever of its kind, with minimal internal walls and completely open entrances. The store design was carried out by an in-house team in conjunction with design agency SKK.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Colin Flinn, Regional managing director – west, commented on the news: “We are very proud that Superdry has choosen  to develop within St David’s.  They follow in the footsteps of other leading brands investing here including YO! Sushi and TGI Friday’s who enhanced their St David’s sites earlier this year.  Superdry’s recent refit is a result of their popularity and success at St David’s, and I am confident customers will love their latest concept.”

A Superdry spokesperson added, “We are delighted to share Superdry’s new concept with our loyal customers at St David’s.  Providing the perfect in-store experience is key, and we believe this latest fit out will significantly enhance the customer journey.”

This follows recent news that designer underwear brand, Calvin Klein Underwear, launched their first standalone store in Wales at the centre this autumn.  Lingerie retailer, Bravissimio,  also opened a flagship store at St David’s earlier this year.

St David’s is anchored by Marks & Spencer, Debenhams and the largest John Lewis outside of London..  The centre is also home to 200 other shops and restaurants, with a particular focus on mixing national and international retailers, such as H&M, Primark, New Look and River Island, with premium brands and independents.  These include Hugo Boss, Radley, Vivienne Westwood and Jo Malone.  The dining offer at St David’s is equally impressive, with brands such as Jamie’s Italian, wagamama and Wahaca.

JLL and Cushman & Wakefield advised the St David’s Partnership.


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