Super Saturday to be the busiest day of the year for shopper traffic on the High Street

Footfall up 20% on the daily average on Saturday 22 December, as consumers rely on click and collect, and take to the high street to finish off buying festive gifts.


20 Dec
Frenzied Friday
21 Dec
Super Saturday
22 Dec
23 Dec
Christmas Eve Monday
24 Dec
Boxing Day
26 Dec
Footfall vs the daily average


UK shopper traffic is expected to rise by 20% on the daily average on Super Saturday (22 December), according to global retail intelligence specialist, ShopperTrak.

Super Saturday will mark the busiest day for shopper traffic on the High Street as shoppers rely on brick-and-mortar stores in a bid to finish off their Christmas shopping.

Steve Richardson, UK and MEA Director at ShopperTrak, said:

“As the last Saturday before Christmas, Super Saturday continues to see a last minute festive footfall rush. Super Saturday is expected to see a 20% increase in footfall on the daily average with Sunday and Christmas Eve anticipated to both be up by 5%. This year ‘Super Saturday’ falls on 22nd December – the last Saturday before Christmas, making it the busiest footfall day of the entire calendar year in the UK.”

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