Studio launches “Studio Live”, a in-app Live Stream Shopping Channel

• Studio.co.uk has become one of the first ever retailers with its own shopping channel via its app where users can make in-app purchases direct from live streams
• Studio’s dual-purpose app will now incorporate both e-commerce and live shopping stream functionality

Studio.co.uk has launched “Studio Live”, one of the first ever in-app, live video streaming shopping channels, where shoppers can buy directly from live video. Studio Live, promises complete interaction between shoppers and presenters and will go live with a trial launching on Tuesday 16^th November.

Studio Live benefits from the flexibility of presenters being able to showcase products, answer questions, and interact with the consumer in real-time, offering a fully digital immersive experience. Any questions from shoppers will be fed straight to the stream moderator, who will either post the question to the stream or directly to the presenter. With the first stream set to be this year’s top Christmas toys, consumers will have the opportunity to experience this exciting experience first-hand in the lead up to Christmas.

Chris Chalmers, Customer and Digital Director said: “We’re pleased that we’ve been able to launch Studio Live ahead of the biggest moment in the retail calendar, Black Friday. This innovative project has been in the works for a while and as a brand, we feel immensely proud to finally launch it.

“We are confident that our loyal customers, who already support our app enormously, will love our new feature that has never been seen via an app functionality in the retail space before.

“Our presenters all have expert product knowledge and will hugely contribute to the experience shoppers have with Studio. Studio Live encourages consumers to be even in more control, asking the questions that matter to them and making sure they are getting the product they want at a price they love.”