Studio launches bid to train a generation of Digital Mums

Partnership with leading social enterprise, will give 20 out-of-work mums a chance to gain digital training for free, the online value retailer has teamed up with social media training company, Digital Mums, to offer women around the country the life-changing opportunity to train as social media managers.

The first Studio Social Media Management course will select 20 mums*, who have been out of the workplace for at least two years (including maternity leave), to obtain the necessary skills and experience to become social media managers and content creators, for free.

From Facebook to Instagram, Twitter parties to Trello, successful applicants will learn the essential elements for running effective campaigns, by developing their very own, which can be focused on anything from fashion to interiors. 

Digital Mums social media management course usually costs approximately £2,500, but as part of its vision to support digital skills development, Studio will be investing in this training for the chosen group of mums.

Founded by Nikki Cochrane and Kathryn Tyler in 2013, Digital Mums upskill women with in-demand social media and digital skills, so they can find rewarding and flexible careers. With a 92 percent success rate, graduates have gone on to pursue a range of digital careers, from becoming social media consultants to finding roles with some of the nation’s biggest brands.

Paul Kendrick, Managing Director of Studio Retail, commented: “Most of our customers are mums, and we know they often face challenges when returning to work, especially as digital technologies are transforming jobs so quickly.  They are also underrepresented when it comes to investment in upskilling, especially those who have left the workplace.

As a digital-first business, we are committed to digital development, so this partnership is a natural step in that direction, helping to equip savvy women with the digital skills needed for modern work.”

Figures have shown that maternal discrimination in the workplace was still a huge problem preventing women from returning to rewarding work. Likewise, the Women And Work Commission found that unleashing women’s full potential could be worth £23 billion a year to the Exchequer. 

Nikki Cochrane, co-founder of Digital Mums, added: “Our goal has always been to empower women with the skills, self-confidence and self-belief to find #WorkThatWorks for them. The Studio Social Media Management Course represents a great opportunity for us to do just that for a group of women who might not have otherwise had the chance.

“These courses have changed the lives of so many women in just six years. We are really excited to see what more we can do support event more talented mothers return to the workplace, hustle for the roles -and pay -they deserve whilst making positive changes in their careers.”

To apply for the chance to join the Studio Social Management course, visit: by 6pm on 26th May 2019.

Studio Retail, owned by Findel plc and trading under, is an online personal shopping service which stocks more than 63,000 products ranging from clothing and electrical to household and gifts. It offers free personalization on 3,000 products. 

*Terms and conditions apply.

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