The online value retailer has revealed it is lead sponsor of ITV’s In For a Penny for a second year running

Online value retailer, has been announced as the lead sponsor of ITV’s hugely popular on-the-street game show, In for a Penny for the second year running.

Saturday night television is about to get even more entertaining as Stephen Mulhern returns to screens on 9thApril with the hit, family-friendly show which surprises members of the public who then partake in hilariously bonkers games winning anything from the price of their petrol to a sizeable cash prize.

Running from 9th April until 4th June, are celebrating the partnership with a competition for one lucky entrant to win £1000 to spend at Studio via their website. In addition, customers will have the opportunity to win 1p standard delivery via an online digital stopwatch game.

Chris Chalmers, Brand and Digital Marketing Director, said: “Last year’s partnership with ITV’s of In For A Penny was a great success for and we are thrilled to be the lead sponsor again for 2022. Being a family retailer with a passion for family-focussed value products, this sponsorship is a great opportunity to increase consumer engagement with our brand.”

Jason Spencer, Development Director at ITV added: “Saturday night entertainment is a mainstay of family life, and In For A Penny brings the best elements of that together.  We are delighted to have on board for the second year running – they are synonymous with our purpose of serving the British public with a great offering for the whole family to enjoy!

In for A Penny launches on 9th April and runs until 4th June. To find out more information about Studio visit

November 2023 issue

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