STORMBOARD wins Ecobuild & M&S Big Innovation Pitch


STORMBOARD™, the sustainable alternative to plywood used for hoardings and other applications, has been announced as joint winner of the prestigious M&S Big Innovation Pitch at Ecobuild 2017.

Manufactured by Protomax Plastics and distributed exclusively in the UK by Amari Plastics, STORMBOARD is a sustainable alternative to plywood produced from mixed waste plastics. Much plywood is used for temporary works such as hoardings and needs to be clad in costly PVC and paint before ending life in landfill.

Imogen Cust, Engineering R&D Manager for Property, Development and Facilities Management at M&S, said: “The standard of entries was brilliant this year… the winners stood out because they have used their industry knowledge and their passion to solve real life M&S challenges…”

Speaking after winning the Big Innovation Pitch, Nico Stillwell, Imagineer from Protomax Plastics said: “I didn’t expect to win at all. Our idea was so different because no one else was talking about recycling but it seems to have captured the imagination of M&S.”

Jamie Manifold of Amari Plastics said “This is a well deserved accolade for Protomax Plastics. The term ‘innovation’ is sometimes over-used, but not in this case.  STORMBOARD is a truly innovative material that addresses a global sustainability issue by reducing pressure on landfill. Protomax has invested heavily in manufacturing infrastructure so we will be well placed to meet supply
requirements from M&S and other 833customers.”

Ecobuild’s Big Innovation Pitch is in its third consecutive year and provides the industry with a platform to pitch innovative building products and engineering solutions. The initiative supports M&S’ Plan A sustainability strategy: to source responsibly, reduce waste and help communities, with the ultimate goal of becoming the world’s most sustainable major retailer.

This year’s competition was judged by Imogen Cust from M&S; Chris Vallis (Director at AB Group), John Field (President of the Chartered Institution of Building Services Engineers), Rick Holland (Innovation Lead for Infrastructure Systems at Innovate UK), and Julie Hirigoyen (CEO of UK Green Building Council). Chairing the session was TV broadcaster, Cathy Newman.

Previous years have seen innovative companies Waterblade and Endotherm take the top spot. Since the Pitch, Endotherm has been trialled across 25 M&S stores, and Waterblade trials are about to start.

For more information, visit:

For your local Amari Plastics Centre, visit:


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