The Mercers’ Company has announced that fast growing “premium basic” apparel brand, Stance, has officially opened their first bricks and mortar store outside of the US, in Covent Garden.

The 2,044 sq ft store, located at 3 Neal Street, spans two floors, with the ground floor level showcasing the brand’s range of popular products including socks, underwear and the launch of their duel-gender t-shirt range. The basement level will be transformed into a gallery and event space, due to open in early 2019. Designed by an in-house team, the store interior includes core brand elements including artwork created by global Punks & Poets – Stance’s athlete and ambassador community.

Shadé Fadiora, The Mercers’ Company Asset Manager said: “It’s fantastic to see such a buzz around the hotly anticipated launch of Stance. This prime location on Neal Street, right in the heart of Covent Garden, is perfect for the leading US brand to launch their debut UK store and we are confident they will be a popular addition to the overall collection of trendy retailers on Neal Street.”

Rich Philip, Director of Marketing at Stance Europe comments: “Opening our first flagship store in Europe has been a huge adventure and we are thrilled to finally bring Stance to a whole new customer base in the UK. It’s already clear that we made the right decision choosing Neal Street in Covent Garden for our debut location, and are excited for where this opportunity will take our brand.”

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