St James Quarter signs iconic toy giant Hamleys

• Hamleys will take 2,475 sq ft at the recently opened St James Quarter
• The iconic toy giant will open its collection of Hamley bears, speed racing car toys and other family favourite toys at St James Quarter in the coming weeks

St James Quarter, the recently opened 1.7 million sq ft city centre retail destination in Edinburgh, has announced the signing of Hamleys, the multinational toy retailer.

Set to open in the coming weeks, Hamleys will take 2,475 sq ft at St James Quarter, and will add 10 new local jobs.

Founded in 1760, Hamleys has been a household name for over 260 years and will bring its iconic array of toys including its instantly recognisable collection of Hamley bears, speed racing car toys and other family favourite items to St James Quarters, with the store also featuring flying drones and giant floating bubbles.

Chris Pyne, Director of retail, Nuveen Real Estate commented:

“The Hamleys brand has been a staple of the British shopping scene for over 260 years, and we are thrilled to add them to our line-up. Hamleys will further diversify the great mix of international brands and popular local names at St James Quarter as we seek to build further on our exceptional shopping offer.”

Mr. Sumeet Yadav, Chief Executive Officer – Global Retail Business, Reliance Brands Limited added:

“We are delighted to open at St James Quarter. Every year more than 10 million families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play. Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Edinburgh.”

This latest signing at St James Quarter, which recently opened the first phase of its retail, dining and leisure elements in June this year, underscores the Scottish capital’s global appeal and further bolsters the St James Quarter leisure offer.