St James Quarter adds flurry of fashion, jewellery and cosmetics brands to line-up

  • The Kooples, Aeronautica Militare and Nordic Outdoor are the latest international fashion brands to sign to St James Quarter
  • Scottish watch designer Kartel will open its second city centre shop

St James Quarter, the 1.7 million sq ft city centre development in Edinburgh, has added The Kooples, Aeronautica Militare and Nordic Outdoor to its fashion line-up as it prepares to welcome visitors to the opening of its first phase. In addition, Kartel will extend St James Quarter’s jewellery offer.

The Kooples, Aeronautica Militare and Nordic Outdoor, which have taken 1400 sq ft, 1350 sq. ft and 900 sq ft respectively, will be situated on level 3 of St James Quarter. Scottish designer Kartel has taken 760 sq. ft on level 3.

Founded in 2008, famous French premium brand, The Kooples, will be offering their rock-chic and contemporary apparel, while Aeronautica Militare will bring its comprehensive Italian wardrobe for men, women and children to cater for formal and more casual styles under the emblems and logos of the Italian Air Force and Frecce Tricolori.

Scandinavian and British outlet, Nordic Outdoor, will be hosting some of the best in modern Scandinavian outdoor clothing & equipment labels with a focus on style, function and sustainability.

Local Scottish watch designer Kartel will be providing St James Quarter’s customers with durable, high-performing timepieces combining handcrafted materials with contemporary high-precision timekeeping.

Chris Pyne, head of leasing for St James Quarter, commented: “These latest retailer signings are another major boost to the mix of international shops alongside popular local brands that we have brought together. We look forward to welcoming them all as we prepare to open the first phase this month.”

Caspar Odqvist, Owner of Nordic Outdoor said: “Being an Edinburgh based business, we are delighted to be a part of the next chapter in the city’s journey to become a world class retail destination. Our new store has been designed with the modern ‘outdoors’ consumer in mind who value style, functionality and sustainability equally. As an independent we can’t wait to bring our own blend of Scandinavian Outdoors to the most exciting urban development in Edinburgh and encourage everyone to live a little more outdoors every day.”

Bobby Morrison, owner of Kartel, said: “As a Scottish brand Kartel is proud to be part of the St James Quarter opening in Edinburgh. Experiential retail is at the heart of our offering, bringing a new level of customer interaction within our store. The quality of retailers in the new development will make the St James Quarter a landmark destination and we look forward to welcoming our existing and new customers alike.”

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