St David’s Launches ‘Made In Wales’ Campaign in Support of Local Retail

The St David’s Partnership, owners of St David’s in Cardiff, has announced the launch of a new initiative, ‘Made in Wales’, supporting local retail businesses and entrepreneurs with the opportunity to win a store and six-month lease, within the UK’s premier retail and leisure destination.

The ‘Made in Wales’ initiative is a first for St David’s and has been designed to provide an exciting opportunity for a local retail brand to benefit from a pop-up retail space to grow its audience within the region. Entries officially opened on 21st July and will be running until Monday 10th August and application forms can be downloaded via the St David’s website.

The winning brand will be announced in September and given access to a retail store from 1st October 2020 until 31st March 2021. The brand will be able to transform the pop-up space and create a new and exciting retail offer to add to the strong line-up of international flagship names already based at the centre, whilst receiving full media and marketing support from St David’s.

Speaking on behalf of the St David’s Partnership,  Russell Loveland, Senior Portfolio Director for Landsec, said: “We wanted to find a way to support local businesses and the ‘Made in Wales’ initiative provides brands with a chance to build and grow. The ‘Made in Wales’ competition is a chance for us to work with the local community and we look forward to seeing entries from many the exciting retail brands.” 

Heinz Kloihofer, Temporary Lettings, and Commercial Partnerships Manager at Landsec, added: “We have seen a very strong entrepreneurial spirit regionally and the ‘Made in Wales’ competition will not only provide the physical space but also the other important communication support; such as marketing, to give it the chance to succeed. We are very excited to see what entrants we receive in the coming weeks.”

The ‘Made in Wales’ initiative is being judged by a panel from Landsec, joint owners of St David’s, and is also being rolled out in two other key regional UK destinations within their portfolio, Bluewater, Kent and Trinity shopping centre, Leeds.

To submit your application for the ‘Made in Wales’ initiative, please visit –

Full T&Cs available here –  ttps://

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