Spring and Autumn Fair fashion sector to rebrand to Jewellery, Watch & Fashion


Brand-new offering running twice a year alongside Autumn Fair and Spring Fair


Long-running trade event, Jewellery & Watch, will rebrand in 2020 to become Jewellery, Watch & Fashion (JWF), debuting at Autumn Fair 2020.

As a response to retail demands and consumer trends, event organisers, Hyve Group, are making it easier than ever for fashion buyers to diversify their offering, by housing exhibitors across clothing and accessories, jewellery and watches as part of one designated area.

Co-located alongside Spring Fair and Autumn Fair, the new JWF offering will provide endless cross-buying opportunities throughout the shows.

Spring Fair is currently underway at the Birmingham NEC, until Thursday 6th February. The re-edited show floor sees the fashion sector more integrated with Jewellery & Watch than ever before, and is already proving a success with exhibitors and visitors alike.

“By aligning fashion with jewellery in a more meaningful way we are responding to consumer trends and retailers’ demands. Our research shows fashion stores are increasingly buying from jewellery ranges, whilst traditional jewellers are experimenting with fashion accessories and gifting ranges. This blend of buying and desire in the market to try something new has inspired us to combine sectors to become Jewellery, Watch & Fashion,”commented Jewellery, Watch & Fashion Event Director, Kirsty Broere.

Jessica Dawney, Autumn Fair Event Director added: “More than 70,000 retail professionals attend Spring and Autumn Fair, and more than 22,000 have an interest in the jewellery and fashion sectors. We want to make bold decisions that truly reflect the needs of the retail industry and our new Jewellery, Watch & Fashion offering does just that – making it easier than ever for buyers to get hands-on with all the must-see and have products, within one easy-to-navigate location.”

JWF will substitute the previously announced Jewellery & Watch Salon – taking the concept of a stronger jewellery presence at Autumn Fair 2020 and enhancing this to become a destination for traditional jewellery buyers, fashion buyers and accessories buyers.

JWF will take place in Hall 9 at Autumn Fair on September 6-9, 2020 at the NEC, Birmingham. At Spring Fair 2021, Jewellery, Watch & Fashion will feature in Hall 1.

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