Sook launches in Gateshead Metrocentre offering retailers bi-hourly rental

Sook, the award-winning start-up turning empty shops into rentable spaces, is celebrating the launch of its fifth space in Gateshead’s Metrocentre, a shopping and leisure destination in the North East, offering businesses the opportunity to reach the right customers at the right times.

Sook is helping businesses streamline their retail models with its ‘bi-hourly’ rental model so they operate in places their customers are visiting and at times they are buying. By using its footfall data and heatmap analytics, Sook analyses performance and gives businesses information to inform decisions, including about the most profitable times to open.

The Sook space uses modular furniture and digital displays to make the process as quick and as simple as possible. The ability to design a space remotely and quickly means companies can avoid expensive design and set up costs whilst creating bespoke spaces for their brand. Offering several slots over a day, Sook enables multiple businesses use its space within 24 hours, helping high streets remain full and communities engage with more brands.

Companies can use the Metrocentre site in whatever way they choose, giving a much wider range of businesses a chance to take up retail space in the centre. Case studies include everything from workshops to fitness classes to product launches and everything in between. The Gateshead store has a fantastic selection of brands already lined up, including Enterprise Nation, the UK’s leading small business network and business support provider, and the Women’s Business Station, the social enterprise group who work with women to help them start their business journeys.

Angie De Vos, CEO of Women’s Business Station commented, “After the success of our two week pop-up at Sook St James Quarter, we are so excited to be working with the incredible Sook team again in Newcastle’s Metrocentre. This is a fantastic opportunity for our members to raise their brand awareness within a prime retail location and we look forward to working with Sook moving forward to rethink the high street in future locations.

For visitors, it’s a brilliant opportunity to shop and explore some new female-led, up and coming brands which are brand new to the market. The high street may be changing but there are huge opportunities ahead. With such a huge appetite to see and touch products in real life again and enjoy more of an experience than shopping alone, this is an exciting and opportune time to engage and connect with some of the most exciting new entrepreneurs.”

John Hoyle, CEO of Sook, said: “I believe that retail needs to be flexible and work around the need of each individual business. It needs a sustainable model which lets companies run the business at bespoke times to maximise profitability
“Metrocentre hosts a fantastic array of shops, restaurants and leisure attractions and we’re delighted to be opening our fifth space alongside them. We have an exciting pipeline of openings coming up and look forward to helping businesses change the way communities are engaging with their stores.”

The new space is now open in the Metrocentre’s Upper Red Mall space, and opens alongside Sook locations in London, Cambridge, and Edinburgh.

For bookings and further information, please visit

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