Six more Upside Down Houses to launch at intu shopping centres



Shopping centre owner intu is bringing six upside down attractions to the UK.

The topsy-turvy experience, which offers visitors the chance to grab a ‘zero-gravity’ selfie, is launching at six more popular shopping destinations following the success of the venture at intu Lakeside this year.

Upside Down House UK launched its first site in Bournemouth in 2018 but has now entered into an exclusive partnership to create the experience at some of intu’s biggest destinations, including intu Trafford Centre, intu Metrocentre and intu Braehead.

Each inverted two-storey house will feature a number of different upside-down rooms for customers to explore as part of their visit to an intu centre, with unique interior and exterior designs to reflect the character of its local surroundings.

It is due to launch at intu Trafford Centre in August.

Roger Binks, customer experience director at intu, said: “The Upside Down House is a fun experience for all the family where your world is literally turned upside down. It has been a huge draw at intu Lakeside and perfectly complements the transformation of this much-loved centre into a place to relax, unwind, eat, play and shop. We run some of the country’s most popular retail destinations so really see its potential to thrive at intu’s high footfall locations across the UK.”

Tom Dirse, CEO of Upside Down House UK, said, “I am extremely excited to announce this exclusive partnership with intu. It is an astonishing opportunity to showcase our unique attraction in more high footfall locations now than ever. This will give everyone around the UK the chance to experience what it’s like to walk on the ceiling, take amazing photos and share them with your friends and families online and in person.”

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