Situ Live’s fresh take on the traditional department store

Launching at Westfield London on 30 September, Situ Live is a fresh take on the traditional department store. An experience-led shopping destination with a mantra to ‘help people live a better life everyday’.

Situ Live helps people to discover, experience and choose innovative fitness and wellbeing products to enable them to achieve their life goals – from getting fitter to sleeping better.

The venue will feature an everchanging curation of world-class brands—from household names to cutting-edge technology you will not find in any other stores. The aim being to provide a one-stop shop for all aspects of fitness, wellness, and nutrition.

Expect to experience a range of products, from wearable tech to interactive fitness mirrors, and from food processors to dynamic sleep units. As Situ Live announces partnerships with NordicTrack, Fitbit, Echelon, Hyperice, MyoMaster, and VAHA, with further brands still to be announced.

Warren Richmond, CEO and founder of Situ Live, says: “We are creating an immersive retail venue for the modern era. Consumers have told us that they want a space to try out new products and be inspired, before making their final purchase online. Situ Live allows exactly that. There is no pressure to make a purchase, the focus is all around product engagement and facilitating a deeper connection between brands and shoppers.”

“At Situ Live shoppers will be able to pick the right products for them from a carefully curated edit and will be able to understand how to get the most out of them, guided by our expert store staff. We want to create an unintimidating environment that is accessible to all people, regardless of fitness level or experience.”

Situ Live is also collaborating with non-for-profit, ukactive, on a range on instore events and campaigns centred around getting more people active—which will take place on the Situ Live stage.

Stuart Palmer of NordicTrack says: “We’re excited that people will have the chance to try our exercise equipment in real life, with interactive demonstrations and expert storytelling highlighting the technical features and functions of our products. Nothing compares to experiencing the products for yourself. That’s why we believe that this is the future of shopping, and we’re excited to join Situ Live on this journey.”

The launch will take place at Westfield London in Shepherd’s Bush on 30 September.

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