Sipsmith – Gin-Finity Swan Universe at Selfridges

Sipsmith’s London Dry Gin celebrated its 10th anniversary in 2019 with a pioneering piece of animation… the debut of ‘Mr. Swan’. Following the success of this innovative short film, Sipsmith’s Christmas window campaign had to follow in a similar vein, mesmerising audiences, showcasing the passion and quality that their gin has become renown for.

Sipsmith had been wowed by the Heinz 150th birthday celebration windows that Clements Create designed and installed at Fortnum & Mason’s iconic Piccadilly store. After exploring more and learning of the incredible results that this project had produced, Sipsmith knew Create was the team to handle their Christmas window campaign at Selfridges London.

Sipsmith’s brief was magical yet exacting:

“Like viewing a diamond ring through a magnifying glass.

One spectacular, mirrored, geodesic dome.

For passers-by it will be impossible to miss.

Through an octagonal aperture a kaleidoscopic film will play and be reflected around the mirrored centrepiece again and again.”

Ogilvy UK provided the design and Clements worked in collaboration with them and Sipsmith to bring this amazing creative to life in a spectacular way; a 3D mirrored geometric centrepiece that would dazzle passing shoppers yet keeping Sipsmith’s Gin at the very heart of the beautiful window display.

With a very tight three-week timeline, Create’s craftsman turned the design into a stunning reality at our dedicated 60,000 sq.ft. manufacturing facility. Next, our logistics and installation team took over, making sure that the creation arrived in perfect condition and was installed into Selfridges’ windows for maximum effect, yet minimum disturbance to the retailer and this busy time of the year.

The Results:

A delighted partner that loves their incredible campaign. It is truly memorising festive shoppers that visit the world-famous London store, drawing positive admiration whilst increasing demand for Simpsmith’s Dry Gin… Christmas has never tasted so good!

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