Sign & Digital UK ramps up live demo and interactive areas at 2019 show

Sign & Digital UK (SDUK) will be growing its live demonstration offering for 2019, today announcing brand-new zones and partners, as well as the up-scaling of returning live features.

In partnership with large format distributor and service provider Art Systems, a new live demo zone – Retail is Detail – will offer three demonstrations each day to show visitors how to make their retail and point of sale projects more effective.

The area will focus on the latest innovations in retail signage by showcasing cutting edge products from some of Art Systems’s key partner vendors such as HP, Summa and Onyx.

Discussing the new area, Charlotte Crampton, workflow development manager at Art Systems says: “We wanted to show the flagship print and finishings solutions to illustrate the true benefits of a fully integrated workflow around a specific set of retail signage applications.”

Following excellent visitor feedback in 2018, Antalis will once again present live demo area – Décor Live. The sessions will illustrate practical ideas and applications for all types of digital décor, covering vinyl, wallcovering and magnetic substrates. Décor Live is designed for companies using large format inkjet technology, looking to get a complete overview of all aspects of use and application.

Rudi Blackett, portfolio director of the show, says: “Our interactive live features prove to be such a success each year, so expanding this for 2019 was an obvious decision. The Retail is Detail area is a brand-new concept that we’re thrilled to introduce, where retailers will hear a whole host of insights that will make a real difference to their productivity and knowledge of how to expand their offerings to their customers.”

A show staple returning bigger than ever for 2019 is the Signmakers’ Workshop led by expert trainer, Paul Hughes, who will be hosting new demonstrations. Paul will construct an entire shopfront over the course of the show whilst teaching ultimate industry tips, tricks and techniques of vinyl lettering, applying large areas of vinyl and the basics of signboards.

SDUK has also teamed up with HEXIS to host this year’s Battle UK Wrap Contest – an intense live competition where participants will go head to head with their peers in a series of heats over the show’s three days. The winner will receive over £5,500 worth of prizes and the title of the ‘best UK installer’.

To see Sign & Digital UK’s full list of live features and to register for free entry, visit www.signuk.com. To enquire about exhibiting please contact the show team on 01342 33200 or email signanddigitaluk@fav-house.com

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