Sign & Digital UK launches new Creative Theatre for 2017 show

Sign & Digital UK today announces the launch of a new Creative Theatre for its 30th anniversary event, which returns to the NEC, Birmingham from 28th to 30th March 2017. The full programme of seminars can be viewed here.

Sign and Digital 2017 3

The Creative Theatre will explore this this year’s show theme of applications, ideas and advice, and will play host to an extensive programme of free daily seminars, including case studies, content and learning developed specifically for professionals in the graphics, branding and display industries.

Seminar sessions which will run on all three days of the show, will include topics on  the future of digital advertising and signage, interior wall décor, future materials and colour management.

On the opening day of the show, visitors will be able to hear from expert speakers discussing the practical applications for interior decorations and wall graphics. The session will examine best practice approaches to working with the client from brief to design, production and installation.

On Wednesday 29th March, Kate Waters, Head Designer of International Brand Agency, I AM will discuss ‘Latest trends: understanding customer expectations and experience in retail’ – this talk will examine the latest trends influencing creative solutions; how to enhance the customer journey by designing engaging retail branding and interiors.

The seminars taking place on Thursday 30th March will include an exploration of signage design and how wayfinding works in practice plus how to create effective advertising and branding opportunities with wrapping.

Sign and Digital 2017 1

Event Director, Rudi Blackett said: “The launch of a new Creative Theatre really allows us to diversify our offering to visitors. One of the main focuses this year is on applications, and the creative processes that take place pre-production, so these sessions will be great for visitors working in creative industries – graphic designers and design and brand agencies especially.

“We’re celebrating 30 years as a national exhibition in 2017, so it’s really pleasing to see such an innovative line-up of speakers and case studies.”

Sign and Digital 2017 4

Sign & Digital UK 2017 takes place at the NEC, Birmingham from 28th to 30th March 2017 and is free to attend for visitors. To enquire about exhibiting please contact the show team on 01342 332 000, email or visit

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