Shopify and Pinterest Expand Partnership to Help UK Businesses Reach New Customers

  • Partnership expands to the UK and 26 other new countries worldwide
  • Enables Shopify stores to organically reach 450+ million Pinterest users 
  • UK merchants have access to Pinterest shopping features including tag deployment, catalogue ingestion, and advertising buying interface

To help merchants easily bring their products online and reach new customers, Pinterest and Shopify are expanding their partnership to the UK and 26* other countries across the world.

The partnership will enable Shopify merchants across the UK to use the Pinterest channel to sell more effectively by automatically placing a tag, creating a catalogue, receiving organic distribution, and launching Traffic, Conversion, and for the first time, Dynamic Retargeting campaigns. Beyond this, merchants will have access to two news products for the first time: dynamic retargeting and multifeed support for catalogues.

Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience. Shopify’s 2021 Future of Commerce report found that 54% of younger consumers globally discover brands via social media.

Over 83% of weekly Pinterest pinners have made a purchase based on a pin they liked. The expansion of Shopify’s partnership with Pinterest will increase the potential for both discovery and sales for more than 1.7 million Shopify merchants worldwide and turn their products into shoppable Product Pins that are discoverable across the platform by Pinterest’s 450M+ monthly users.

Shopify merchants advertising for the first time on Pinterest through the Pinterest app and using a credit card billing will benefit from a USD $100 (around £73) in ad credit which will be automatically converted to the local currency.

Shimona Mehta, Managing Director, Shopify EMEA, added: “Brands are having to compete like never before to get the attention of buyers. Over the last year in particular, Shopify merchants have recognised that they need to show up wherever their customers are spending time. Since February 2020, we’ve seen installs of our social commerce channels grow 76% globally. Our partnership with Pinterest means that Shopify merchants across the UK can now tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.” 

Shopify has seen high growth in the UK market over the past year with the number of new store creations on Shopify increasing 106% vs. 2019 while gross merchandise value grew 116% year-on-year. Some of the UK’s fastest growing brands use Shopify’s all-in-one commerce platform to sell online, from high-growth companies such as Gymshark, All Birds and Lounge, as well as the next generation of small and medium-sized businesses (SMBs).

Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest, said: “Pinterest is an inspiring place to shop and we’re excited to expand our partnership with Shopify to help merchants in 27 more countries grow their shopping presence on Pinterest globally. Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent. With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”

*New markets include the UK, Ireland, France, Italy, Spain, Germany, Belgium, the Netherlands, Sweden, Austria, Switzerland, Portugal, Denmark, Finland, Brazil, Greece, Hungary, Cyprus, Luxembourg, Norway, Poland, Romania, Slovakia, Czech Republic, Malta, Australia, and New Zealand.

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