Shaftesbury has announced that Danish fashion brand, Samsøe & Samsøe, will open its debut UK flagship store in London’s Carnaby this July, joining a host of international brands.

Set to open at 47 Beak Street this summer, the 1076 sq ft store will present Samsøe & Samsøe’s signature Nordic contemporary styles for the urban man and woman, drawing upon the brand’s Scandinavian heritage.

Already a household name in the Scandinavian markets, the new Samsøe & Samsøe shop will offer visitors ready-to-wear, shoes and accessories as well as premium fabrics, functional details and tailored finishes throughout the collections.

Addy Williams, Senior Retail Portfolio Manager at Shaftesbury says: “Samsøe & Samsøe’s unique and recognisable Scandinavian aesthetic is a great addition to the fashion and lifestyle stores on Beak Street and in Carnaby. We are delighted that the brand has chosen the iconic destination for its first UK flagship store. The new opening, alongside the growing number of international brands in Carnaby, reinforces the distinctive and global retail offering and shopping experience that we aim to provide for visitors and locals alike.”

Peter Sextus, CEO of Samsøe Samsøe says: “We are greatly committed to gaining a strong presence in the UK, as it is a core market for our further growth. Getting the stamp of approval from a global fashion capital and major shopping destination is pivotal for an emerging brand like Samsøe Samsøe.”

Samsøe & Samsøe will neighbour recent Carnaby openings, Parisian women’s fashion label ba&sh, US outerwear brand Columbia Sportswear and French eyewear company IZIPIZI.

Hanover Green Retail and Colliers acted on behalf of Shaftesbury.

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