SHAFTESBURY SUPPORTS BEES’ NEEDS WEEK IN THE YEAR OF GREEN ACTION

Today, Monday 8 July, marks the return of Bees’ Needs Week in Carnaby, London. In the 2019 Year of Green Action, Shaftesbury is proud to partner for the second year with Department for Environment, Food and Rural Affairs (Defra) for their annual campaign, raising awareness of the nation’s bees and other pollinators.

Launched by Defra Minister for Biosecurity, Lord Gardiner, the leading West End shopping and dining destination, recently hailed for its increased measures to becoming more environmentally friendly, has been renamed ‘Carnabee Street’, with a captivating bee-themed takeover of the iconic Carnaby Street arch.

Lord Gardiner, Defra Minister for Biosecurity says:
“I am immensely grateful to Shaftesbury for its continued commitment to raising awareness of pollinating insects by renaming their famous shopping destination ‘Carnabee Street’ for the second year running. Not only do bees and other pollinators contribute the equivalent of more than £500 million a year to UK agriculture and food production, they are vital to our ecosystem.

Bees’ Needs Week urges us to do simple things such as growing more flowers and shrubs, cutting grass less often and thinking carefully about whether to use pesticides. As 2019 marks the Year of Green Action, I would encourage everyone of all ages to find new ways to connect with nature and protect our environment.”

Simon Quayle, Director at Shaftesbury says:
“We are proud to support Defra’s annual campaign to raise awareness of the crucial role bees and other pollinators play in our lives. We are committed to making Carnaby a sustainable, pollinator friendly destination in the West End, with over 160,000 bees living on our roof tops.”

Open from today until Saturday 13 July, an educational pop-up ‘Hive’ at 3 Newburgh Street will allow visitors to get close to the bee action with a live bumblearium from the University of Reading and an observation bumblebee colony from the University of East Anglia. Plus, experience the inside of a bee hive with interactive VR headsets from Kew Gardens. An array of games, honey tasting and microscopes to ‘meet the bees’ will also be available as well as seed sowing demonstrations.

Carnaby retailers and restaurants are also supporting the cause with exclusive bee-themed activity and promotions throughout the week. Joy Everley Fine Jewellers will be donating 10% of sales from the week to the Bumblebee Conservation Trust and offering discounts on their popular bee charm range. In Kingly Court, Whyte & Brown will be serving their ‘Honey 75’ cocktail and The Rum Kitchen have created a special honeybased cocktail ‘Sweet Ting’, with both restaurants donating £1 from every cocktail to the Bumblebee Conservation Trust.

Globally, almost 90% of wild flowering plant species depend on the transfer of pollen by bees and other animals. Crops which depend on pollinators contribute to a staggering 35% of global crop production volume.

Carnaby is not only a shopping destination but also a haven for bees, with over 850 flower window boxes, planters and hanging baskets across the destination’s 14 streets and over 160,000 bees living across bee hives on Carnaby’s roof tops. Newburgh Street, the home of the Bees’ Needs Week ‘Hive’, is also celebrated as 100% pollinator friendly.

Bee’s Needs Week follows the launch of the Carnaby Feels The Love campaign, championing the various initiatives Carnaby is taking to give back to the environment, the community and charities.

For further information, visit Carnaby.co.uk
@CarnabyLondon @DefraGovUK #BeesNeeds

Photo credit: David Parry/PA Wire

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