Shaftesbury Announces the Launch of Annie’s Ibiza

Shaftesbury announces the launch of the first ever UK stand-alone ​Annie’s Ibiza boutique opening 4th November at 3 Newburgh Street, contributing to the wide range of exciting brands in their Carnaby portfolio. The store boasts a spacious ​440 sq ft space on the ground and 374 sq ft in the basement totalling 814 sq ft. Samantha Bain-Mollison, Retail Director Shaftesbury​: “We are delighted that Annie’s Ibiza has chosen Carnaby for their first UK stand alone boutique. The brand has many high profile celebrity fans, a collection of sought after fashion labels and is a perfect addition to Newburgh Street where the customer is seeking unique premium product and joins the recent retail openings Wax London and Canvas”.

IMAGE: Annie Doble in her Ibiza boutique wearing Christian Cowan

Owned by former fashion buyer Annie Doble, the independent self-made store owner has made a big splash amongst the fashion elite. Putting her heart and soul into hand-picking the most darling pieces, Annie’s Ibiza is fast becoming the fashion circuit’s best-kept secret, frequented and loved by the likes of stars and friends including Kate Moss, Rita Ora, Paris Hilton, Peggy Gou, Maria Carla Boscono, Giovanna Battaglia and Maya Jama who travel especially for Annie’s unique and one-of-a-kind pieces.

“The store is a reflection of my wardrobe and all the things that I love. I am so excited to bring the joy and excitement of our Ibiza store to London.” – Annie Doble

Annie’s Newburgh Street store promises to bring just as much fun and glamour, with a selection of vibrant and established brands such as Christian Cowan, Ashley Williams, Area, De La Vali, Saks Potts, Clio Pepiatt and Alice Temperley, as well as some exciting exclusive pieces from designers such as Ashish and emerging talent including Miss Sohee. The store will also include an edit of vintage pieces which have been specially selected by Annie her London boutique.

At just 25, Doble helmed her own eponymous store from a small studio tucked away in the hustle and bustle of Ibiza’s Old Town, which she officially launched in 2018. Famed for her incredible die-hard designer and Vintage collections, from repurposed dresses made from 1950s table clothes to Vintage Dior and Chanel jewellery from the 1970s; each season Annie travels the world to personally source the most exceptional finds for her boutique, as well as consistently looking for new and emerging talent.

“I always wanted my store to be a bit of a secret, somewhere that you would have to discover. Almost like an enchanted Aladdin’s cave; a place full of treasures and mischief.” – Annie Doble

Passionate about working with smaller, up-coming brands Annie tries to ensure the brands she houses have a low carbon footprint, with many of the brands she stocks being handmade. Annie’s collections evoke her knack for collaboration and flamboyancy: offering her clients a timeless and joyful take on style.

Opening November 5th 2020
3 Newburgh Street,

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