Shaftesbury announces Stance, Creative Sock and Apparel Brand, has opened their West End Flagship in Carnaby, London

Shaftesbury has announced that innovative sock brand Stance has opened their flagship in London’s West End at 45 Carnaby Street. The US founded brand focuses on ‘Human Originality’ and prides itself on creativity and quality. The 800 sq ft space will showcase the latest lifestyle and performance collections and brand collaborations, starting with the NFL and will also launch an exclusive Carnaby design for the store.

Founded 10 years ago, the brand will continue to champion its ‘Punks & Poets’, a group of iconic cultural influencers connected to Stance which includes artists, athletes, stylists and performers, who will host in
store events and meet & greets. Stance, who celebrates art and self-expression as the heart of the brand, will also stock its premium, ultra -soft Butter Blend fabric collection in the Carnaby store alongside their men’s, women’s, kids, performance and fashion collections.

Samantha Bain-Mollison, Head of Retail at Shaftesbury says: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”

Rich Philip Marketing Director at Stance said ahead of the opening: “We can’t wait to bring our brand to the Carnaby community. We have had some great success in the West End and Carnaby was the natural next step for us, sitting alongside some of the most iconic brands and retailers in London. We’re planning on using the store to help us celebrat e creativity with artist workshops, experiential events and Punk and Poet signings. We will also showcase our latest collections of underwear and t-shirts, brand collaborations and some exciting Carnaby exclusives.”

Stance joinsrecent Carnaby openings, Danish flagship store Samsøe & Samsøe, Ralph Lauren’s RRL, RÆBURN and upcoming openings Liars & Lovers and Timberland, both on Carnaby Street.

Colliers and Hanover Green Retail acted on behalf of Shaftesbury.

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