Shaftesbury announces opening of Sacred Gold, Premium Jewellery and Piercing Studio in Soho

Shaftesbury will welcome Sacred Gold to 40 Berwick Street, Soho this March with their first stand-alone store and studio in London’s West End.

The two floor 700 sq ft store will showcase the brands premium jewellery collection upstairs with a basement piercing studio. With a mantra to ‘make London beautiful with outstanding customer experience’, the unique store will be designed to provide ‘the most luxurious and comfortable experience’ and showcase Europe’s largest selection of BVLA (Body Vision Los Angeles), fine body jewellery.

Sacred Gold’s team of renowned piercers specialise in ear jewellery curation and offer a wide variety of other piercing services. The store will join Berwick Street’s retail brands including; Oliver Spencer, Sandqvist, Universal Works, Footpatrol and Bleach.

Samantha Bain-Mollison, Head of Retail at Shaftesbury says: “Sacred Gold is an exciting addition to Berwick Street and our growing Soho retail portfolio. Customer experience is key – we look for creative brands who offer something different to our visitors and Sacred Gold will be a unique draw to the area.”

Guy Saar at Sacred Gold says: “It has always been a dream of mine to bring our unique experience to jewellery and piercing lovers in the heart of Soho. Our aim is to introduce a new energy to the London piercing scene and redefine customer experience with our signature luxury approach and aesthetic”

Colliers and Hanover Green Retail acted on behalf of Shaftesbury.

@ThisIsSoho #ThisIsSoho

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