Shaftesbury announces opening of London-based fashion label, Folk, to Soho

Shaftesbury is delighted to announce that London-based contemporary fashion and lifestyle brand, Folk, has opened its latest store on world-renowned Berwick Street.

Known for its meticulous attention to detail and focus on quality, textures and fabric characteristics, the label will offer both menswear and womenswear in their new Soho shop at 3 Berwick Street, offering visitors wellmade casual clothing with a modern British spin.

Designed to reflect the brand’s commitment to understated elegance, the store has been created collaboratively alongside esteemed sculptor Paul Vanstone and Racing Atelier. Visitors can expect minimalist features and a clean, uncomplicated style while the intricacies of the in-store fittings showcase a distinct brand identity complementing the brand’s classic approach to design.

Addy Williams, Senior Retail Portfolio Manager at Shaftesbury says: “Folk is a welcome addition to Berwick Street’s already-thriving fashion offering, joining the likes of Oliver Spencer, Universal Works and Clarks Originals. Shaftesbury has long established Soho as a hub for contemporary fashion and will continue to bring new and influential brands to the destination.”

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