Shaftesbury is delighted to announce four new international retailers: Columbia Sportswear, IZIPIZI, Subdued and MÜHLE to the Carnaby, Soho area as well as an expansion of existing brand, OUR LEGACY.

Iconic Carnaby Street will see two new retailers open its doors, early this year. Originating from Portland, USA since 1938, Columbia Sportswear will open its two floor European flagship 2,465 sq. ft store at 39 Carnaby Street. The brand is a global innovator in active outdoor apparel, footwear, accessories and equipment, with collections drawing inspiration from Columbia’s rich heritage. Key pieces include the OutDry Ex Eco jacket, made out of 100% recycled fabric, including 21 plastic bottles and dye-free fabrics in a process which saves over 51 litres of water.

Matthieu Schegg, Vice President and General Manager, EMEA, Columbia: “Announcing the arrival of our London flagship store is another milestone for Columbia just a year after celebrating our 80th anniversary. London is a  world-renowned shopping city and we look forward to engaging with Carnaby’s active consumers and global visitors, sharing Columbia’s rich heritage and innovative products.”

French eyewear brand, IZIPIZI will open at 28 Carnaby Street later this month. With a concept focusing on easy everyday eyewear, colourful collections, classics frames reinvented and designed for all activity, IZIPIZI prides itself on accessibility to all. An exclusive design, LONDON TONIC, a translucent Reading #D model with a yellow brick front and transparent arms, will be launched in the Carnaby store paying tribute to London.

Playful Italian teenage brand, Subdued, sets itself apart from ‘run-of-the-mill’ mainstream fashion. Taking into account the customer’s lifestyle, the brand mixes the relaxed Italian heritage with their designs. With a strong cult following in Italy and recent openings in France, Shaftesbury is delighted to welcome Subdued to 12 Foubert’s Place for their first UK standalone store.

OUR LEGACY, Swedish fashion brand based in Stockholm, opened their first UK menswear store in Soho in 2014, the first outside of Sweden, and due to high demand, this year sees the opening of their first UK womenswear store situated next door at 2 Silver Place. This joins the collection of successful Swedish brands in Soho; Sandqvist, Nudie Jeans, Axel Arigato and Söderberg, the brand-new Swedish café concept who have just opened their doors on Berwick Street.

The latest addition is stylish shaving brand, MÜHLE, who opened its first store outside of Germany in November 2018 in Carnaby’s creative quarter, Newburgh Street, introducing Londoners to handcrafted, high quality collections, joining USA neighbours Shinola, Filson and Red Wing Shoes.

Addy Williams, Senior Retail Portfolio Manager at Shaftesbury says: “We are excited to see the healthy demand from influential international brands wanting to open their first UK store in Carnaby. These brands are seeking a destination with 7 days a week footfall and a good demographic customer, coupled with our unrivalled events and marketing strategy that supports the retailers and gives our visitors great customer experiences.

The new flagship for Columbia Sportswear will be a great addition with its innovative technology and community initiatives, and enthusiastic eyewear brand IZIPIZI is another vibrant accessory retailer perfect for our mix. We are also delighted with the expansion of the new Our Legacy womenswear store following the success of their menswear store”

Colliers and Hanover Green Retail acted on behalf of Shaftesbury.

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