Shaftesbury Announces Charity Pop Up Installations

Shaftesbury is delighted to announce a series of charity pop up installations to raise funds and awareness for WWF along with Choose Love and the British Fashion Council for London Fashion Week.

Samantha Bain-Mollison, Retail Director at Shaftesbury says: “It’s great to be working with Choose Love once again. Carnaby is at the forefront of supporting new talent in fashion and it’s exciting to work with the designers who are involved in the project and hopefully raise vital funds. We are also proud to be working with Montana Lowery and help her raise awareness of the extinction of animals and to support WWF”.

CHOOSE LOVE – 44 Carnaby Street

Five of the UK’s most exciting designers have created limited edition T-shirts for London Fashion Week which will be on show in the windows of 44 Carnaby Street from the 17th of September and can be bought by scanning a QR code on the windows. The new collection is designed by Ahluwalia, 16Arlington, Tolu Cocker, Nabil Nayal & Olubiyi Thomas. Each designer has contributed new artwork inspired by the signature Choose Love T-shirt design originally gifted to the charity by Katharine Hamnett in 2015.

The T-shirts are priced at £25 with £10 per T-shirt donated to the charity and every penny of their proceeds will go to their projects on the ground, supporting refugees and displaced people in 14 countries.

Hassan Akkad, friend and ambassador of Choose Love, acclaimed journalist and photographer, photographed each of the designers wearing their own T-shirt.

The T-shirts are digitally printed to order in the UK, by social enterprise Teemill, to avoid waste and produced using organic cotton in a factory run on renewable energy.

Fast Extinction – Photography Exhibition by Montana Lowery – 24 Carnaby Street

Photographer Montana Lowery opens her solo exhibition to support WWF on 17th Sept at 24 Carnaby Street. The exhibition features a collection of 15 photographs which will be on display until the 28th Sept.

In the Carnaby exhibition ‘Fast Extinction’, Lowery aims to connect with a fashion forward demographic who may not have had a previous interest or knowledge about the extinction list, climate change or its contributors. By styling models in fashions to represent each of the animals on the current extinction list she wants to challenge the viewer to think more deeply about the way they live.

Lowery’s aim is to encourage the viewer to donate to WWF to protect and conserve these animals and their habitats.

For more information on Choose Love please visit @ChooseLove

More information about Montana can be found here: @MontanaLowery

Follow @CarnabyLondon and visit for full updates, news and information.

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