Samsung’s new luxury display ‘The Wall Luxe’ debuts at Harrods

Harrods, is the exclusive UK retailer to order The Wall Luxe, as Samsung marches forward with its innovation in premium viewing experiences
Samsung Electronics Co., Ltd. has announced that the hotly anticipated luxury display, ‘The Wall Luxe’, is now available to order at Harrods. A breakthrough innovation in home entertainment, The Wall Luxe redefines the category, offering discerning customers the ultimate display solution fit for any luxury residence.
With versatile modular LED panels, The Wall Luxe can be customised to fit any luxury home environment, going beyond the standard 16:9 ratio to occupy unusually shaped flat walls, pillars or even door frames. With customised shapes, The Wall Luxe can fit into inspired and unusual locations, transforming residences and offering unprecedented premium viewing experiences. 
The Wall Luxe features two distinct modes giving people the flexibility to use their bespoke display solution as an immersive way to enjoy entertainment or create a stunning visual canvas for their home.  
Entertainment Mode
In entertainment mode, The Wall Luxe delivers total immersion, allowing people to enjoy incredible visual experiences across a range of media. From watching a movie in striking colour and contrast to taking gaming to new heights, The Wall Luxe delivers the best picture in any light.
Ambient Mode
When it’s not being used for entertainment, The Wall Luxe becomes a visual backdrop, allowing people to view art, picture or immersive scenes like never before. With Ambient Mode1[1], The Wall Luxe becomes a digital canvas, letting people create striking centrepieces that bring any room to life. It’s Infinity Design and Décor Frame create a display that complements any space and only stands out when directed. With an almost edgeless display and a slim design, The Wall Luxe oozes sleekness and blends completely with its surroundings.
Whilst The Wall Luxe delivers ultimate viewing flexibility in the home, where it really excels is its extraordinary picture quality with striking contrast and lifelike colours, so you can see every tiny detail. The Wall Luxe takes LED technology even further. It uses a new process to produce LEDs where the individual pixels are only 0.8mm wide, meaning even more pixels can be used in every frame for richer, denser, higher-quality imagery. It also uses HDR10+ to produce incredible levels of brightness. Combined with precise greyscale to enhance contrast, it ensures a crystal-clear picture in any light.
Damon Crowhurst, Head of Visual Display at Samsung UK comments: “As the world’s first consumer modular LED screen solution, The Wall Luxe delivers the ultimate flexibility for people wanting to customise their homes with bespoke display solutions – delivering on design without compromising on top of the range technology. Consumers will no longer have to sacrifice the design of their home to accommodate standard screen sizes. With Samsung’s The Wall Luxe, we provide infinite screen size and shape possibilities which reimagine the total viewing experience. We’re thrilled to be the first to offer this solution with Harrods as our retail partner.” 
The Wall Luxe also features AI upscaling technology to maximise image quality in any size and ratio, delivering extraordinary picture output, whether it’s watching movies or boxsets on the big screen or enjoying a larger-than-life gaming experience. The Quantum Processor powers intuitive resolution-to-screen size adjustment, delivering an incredible view every time. So, you’ll always see the best picture.
Stewart Mancey, Head of Technology at Harrods adds: “Introducing Samsung to the Technology Department has provided Harrods with the opportunity to provide the most exclusive, new and bespoke technology. The flexibility and customisation options available with The Wall are an exciting new feature in display technology that we envision will be a popular feature in the newly developed Samsung boutique and amongst our discerning customers.”
The Wall Luxe is available now to order in-store from Harrods, to find out more at
[1] Some features require a compatible tablet remote, provided by a third party, to operate.

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