Sales of freezers and home office equipment soar as Brits prepare for isolation

The first week of March alone saw almost a fifth of the total freezer sales so far in 2020

As consumers in Great Britain prepare for potential forced isolation, sales of freezers and home office equipment have risen dramatically.

For the week ending 7th March 2020, sales of freezers in Great Britain were up 90% in volume and 71% in value compared to the same week last year. This was driven mostly by chest freezers, which shot up a staggering 202% in value compared to the same week last year, while uprights grew +37.7%. This one week alone saw almost a fifth of the total freezer sales so far in 2020. To put this into context, the major domestic sector as a whole was up by 4.5% volume and 3% in value. 

With increasing concerns around COVID-19, consumers are building increased food supplies in their homes. Whilst this started with toilet paper and dry goods such as pasta and rice, increasingly there is a need to stockpile a wider range of foods to create meal solutions. 

Home office equipment has also seen a boost in sales, with office chairs jumping +13.3% compared to the same week last year, and office desks rising +5.1%. Keyboards, mice and headsets are all also seeing positive week on week and year on year growth, especially since the end of February, as the COVID-19 threat becomes more prevalent.

Michael McLaughlin, Vice President of Retail at GfK, comments, “While predicting the full effect of the virus on the markets is complex, fears of forced isolation and social distancing are clearly impacting sales in selected categories. As seen in China, there are likely to be medium term opportunities within online especially, which has already increased to over 42% of market sales for durables in the week ending 7th March.”

All data is from GfK Point of Sales.

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