Plastic packaging takes a battering as Sainsbury’s sustainable innovations extend to Pancake Day

Sainsbury’s has reduced pancake plastic packaging by 86% in latest move to make seasonal celebrations more sustainable

  • Sainsbury’s has reduced plastic in packaging of its pancake mix by 86% ahead of Shrove Tuesday
  • The supermarket has ditched the previous plastic pancake shaker and introduced a new carton, which is widely recycled at recycling points and locally at kerbside where feasible – potentially saving up to 25 tonnes of plastic a year
  • Retailer building on its significant plastic reductions at Halloween and Christmas last year with new innovative packaging for Valentine’s Day and Easter
  • The news comes as part of Sainsbury’s wider commitment to halve its plastic packaging by 2025, and then go further

Sainsbury’s is cutting down plastic packaging ahead of Pancake Day this year, reducing plastic packaging by 86% in its pancake mix. The move is part of the retailer’s commitment to halve plastic packaging by 2025 and is the latest seasonal celebration to have a sustainable makeover.

The new widely-recycled pancake cartons are estimated to save a total of 25 tonnes of plastic every year, and is just one more step the supermarket retailer has taken to reduce its overall plastic waste.

Valentine’s Day will also get a makeover, with a 70% reduction in the plastic packaging of steaks for those celebrating. Sainsbury’s has switched from plastic trays to cardboard for packaging all lamb and beef Taste the Difference and So Organic steaks, resulting in 9 million plastic trays being removed from Sainsbury’s shelves.

It doesn’t stop there though; the supermarket has also saved an impressive 7.5 tonnes on plastic from confectionery due to thinner packaging alongside recyclable packaging for heart shaped lollipops and Chocolate Raspberry Slabs.

In 2020, Sainsbury’s reduced plastic packaging of its Cocoa & Co Easter Egg and chocolate bunny rangesaving a further 8.5 tonnes. Whilst Christmas and Halloween saw a combined effort to cut back the supermarket’s plastic in a large range of festive decorations including eco-friendly crackers, cutting all glitter from Sainsbury’s own-brand Christmas boxes and cards, and the removal of multiple environmentally unfriendly plastic Halloween decorations, adding up to a total reduction of 1.9 tonnes of plastic.

Claire Hughes, Director of Product Innovation at Sainsburys, said:

“With a goal to halve our overall plastic use by 2025, Sainsbury’s are committed to continuing to minimise the use of plastic across our ranges including seasonal products, supporting our customers in their efforts to reduce plastic and recycle more of our products.”

Since announcing its pledge in 2019, Sainsbury’s has reduced approximately 4,500 tonnes of own brand and branded primary plastic packaging – equating to a 4% reduction on its 2018 baseline figure of 120,000 tonnes.

*Steaks packaging switching to cardboard includes all beef and lamb steaks in the Sainsbury’s ‘So Organic’ and ‘Taste the Difference ranges.’

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