RON DORFF opens at The Royal Exchange

Renowned French-Swedish, premium sportswear brand for men RON DORFF opens a store at The Royal Exchange in the City of London this September. Seamlessly blending Swedish functionality with classic French style across sportswear, loungewear, underwear and swimwear, Ron Dorff joins an impressive portfolio of leading international luxury brands at The Royal Exchange, one of London’s most iconic landmarks, which is also celebrating its 450th anniversary in 2021.

Set to open on 1st September, Ron Dorff brings the brand’s smart, sharp and timeless athletic-inspired pieces for men to the heart of the City of London, with customers able to exclusively purchase the iconic limited edition CITY BOY t-shirt only at The Royal Exchange store.

 CITY BOY is dedicated to all those men not only living in one of the greatest cities in the world but who also work within the legendary square mile of the City of London. Sold exclusively at The Royal Exchange store as of 1 September, the t-shirt will come in a limited edition of 200 pieces. Price: £70.

In addition to being the brand’s second UK standalone store location, Ron Dorff at The Royal Exchange will offer an elevated service for its City clients including Click & Collect and same-day delivery from store.

Of the brand’s expansion in the UK, Founder and CEO, Claus Lindorff saysOnline is great, but when catering to a premium clientele, a seamless omni-channel offer is a must-have, which is why physical stores are key to us. Fans of the brand have asked us to open a store for quite some time in the City. The Royal Exchange was very much the obvious choice and we’re delighted to finally be a part of it.“

Since launching in 2012, Ron Dorff has strategically grown to have standalone stores in Paris, Berlin and London, department store corners, a global wholesale network of over 75 high-end retail partners, and a highly successful ecommerce website (85% of global sales), selling to over 90 countries worldwide. The UK, and in particular London, has over the last years become one of the leading markets for the brand representing more than 25% of its global online sales and Ron Dorff has set its sights on further growth and expansion in the UK.

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