Rituals Cosmetics opens at Touchwood Solihull

New arrival part of wider diversification of centre’s retail offering

Touchwood shopping centre in Solihull has further strengthened its retail offering with the arrival of Rituals Cosmetics.

The premium Dutch cosmetics brand has taken 2,000 sq ft on a new five-year lease, with the new store opening this week after a high-quality fit-out. Rituals offers an extensive collection of luxurious yet affordable home and body products turning everyday routines into meaningful rituals. From foaming shower gels to scented candles, Rituals helps to elevate at-home moments with its selection of award-winning scents.

Rituals will complement and bring further diversity to the offer at Touchwood, in line with the strategy put in place by owner The Ardent Companies UK (“Ardent UK”) and appointed asset manager Sovereign Centros. Other notable additions to the tenant roster already this year include electric car manufacturer Polestar and luxury watch brand Tag Heuer, with other major retailers including John Lewis, Zara, Next and River Island.

Ardent UK acquired Touchwood in July 2021, the first major shopping centre acquisition since the onset of the pandemic, since when the centre’s performance has continuously improved, with occupancy hitting 95%.

Andrew Hilston, Managing Director at Ardent, commented: “Rituals is a fantastic addition to Touchwood, further enhancing the diversity and reach of what the centre has to offer its customers. As Solihull gears up to play a major hosting role in the 2022 Commonwealth Games, these are exciting times for both Touchwood and the wider community.”

Penny Grivea, Managing Director for UK & Ireland at Rituals, added: “We are so excited to be expanding the Rituals interactive experience in the UK. After an unexpected year, we understand more than ever the need for moments of joy. The new Rituals store will help customers to transform daily routines into meaningful rituals by finding the perfect scent to truly unwind and relax. This opening marks an exciting time for the brand in growing our retail presence across the UK and Ireland.”

Simon Phipps – Asset Manager, Sovereign Centros added: “Rituals is a perfect match for Touchwood and provides our customers with an even wider retailing offer in the central core of the shopping centre. We are also looking forward to announcing more arrivals in the coming months, as Touchwood goes from strength to strength.”

Ardent UK and Sovereign Centros were advised by Cushman & Wakefield and Knight Frank.


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