Ribble launches RWPC groundbreaking new team bike at Flagship Showroom

Ribble Cycles launches Ribble Weldtite Pro Cycling team bike at their state of the art Flagship Showroom in Clitheroe.

RWPC, the UCI Continental Road Team will be racing on Ribble’s ground-breaking, Ultra SL R Team Edition across the 2022 season and were presented with their new race machines at Ribble’s landmark Lancashire showroom before flying out to Calpe for pre-season training.

The Ribble Ultra SL R is the result of an extensive R&D project carried out by Ribble giving riders a proven performance advantage. The aerodynamically optimised and fully UCI approved machine has been finished in the new striking 2022 Team Edition Custom Colour design featuring a Midnight Ink, Fresh Mandarin and Alpine White palette with metallic finish.

Andy Smallwood, Ribble Cycles CEO says: “The team had me on the edge of my seat in 2021 with some amazing performances in the UK and abroad – and 2022 is set to be an even more exciting year. The combination of Ribble’s R&D and a stronger than ever rider line up sees our Ultra SL R being raced by the leading British based team on the world stage. Our involvement with RWPC allows us to gain essential product feedback and insights into real world racing conditions and will inform our R&D as we continue to develop and innovate in the creation of world-class racing machines. The distinctive aerodynamically optimised lines and new colourway will help the team really standout from the pro peloton”.

“As a team we place a heavy emphasis on optimizing all areas of performance from our bikes, equipment, clothing & helmets to in-race strategy. To have access to a pure out and out aero bike and all the R&D that has come with it will be a real competitive advantage for us and one that we are looking to put to good use across our calendar, both at home and abroad,” states Jack Rees, Director of Operations, RWPC.

The evening’s event brought together a host of guests from the world of cycling and as Ribble’s Commercial Director summaries, “Its brilliant to host such an exciting team bike launch event at our Flagship, bringing together world-class product, pro-riders, partners and people in our unique brand immersive showroom. Great start to the season and the launch pad of many new in-store initiatives celebrating our 125yrs heritage, cycling passion and pedigree”

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