Retail Display agency celebrates five wins at annual industry awards

British retail display agency arken P-O-P international is celebrating after scooping five awards at the POPAI Awards 2019 award ceremony in London earlier this month in the ““Shop-in-Shop & Pop-Up”, “Short Run – Permanent Display”, “Cosmetics & Beauty – Permanent Display” and “Grocery & General Merchandise – Permanent Display” categories, to further underpin its reputation for display effectiveness in the retail environment.

The recognition given at the prestigious industry awards to celebrate best practice in retail marketing highlights the outstanding work of the agency and its creative teams, in driving shopper engagement through outstanding retail marketing within the physical store environment. In total, arken P-O-P International scooped four silver awards and one bronze.

Commenting on the award success, Tracy Scutt, managing director at arken P-O-P International, said: “We are delighted to have been recognised with these awards alongside our clients, as we continue to raise the benchmark for retail display excellence. To be awarded five highly prized industry awards for our work is testament to the trusted and longstanding working relationship that we enjoy with our clients that allow us to continually deliver ‘winning’ brand and category activations instore for some of retail’s leading retailers and brands.”

The full breakdown of arken P-O-P International’s success at the 2019 POPAI Awards:

Sustainability category
Silver Award for its Arden Grange Pet Food Display for Arden Pet Food.

 

 

 

 

 

 

 

 

 

 

 

Shop-in-Shop & Pop-Up category
Silver Award for its Revolution Explosion Pop-Up for Revolution Beauty.

 

 

 

 

 

 

 

 

 

 

 

Short Run – Permanent Display category
Silver Award for its Revolution Hero Display for client Revolution Beauty.

 

 

 

 

 

 

 

 

 

 

 

Grocery & General Merchandise – Permanent Display category
Silver Award for its Logic Pro Showcase Display for JTI.

 

 

 

 

 

 

 

 

 

 

 

Cosmetics & Beauty – Permanent Display category
Bronze Award for its Revolution Pro Display for client Revolution Beauty.

 

 

 

 

 

 

 

 

 

 

 

The expert panel of judges included senior marketers from major retailers and brands including PepsiCo, Boots, Unilever, Vodafone, L’Oreal and Tesco.

Of the Revolution Hero Display within beauty retailer Superdrug, the judges said:
“A great brand activation that creates a true shopper-enhancing experience, enabling customers to browse, trial and get product demonstrations. The unit is also designed so that it is easy to replenish and update product details. Client feedback indicates that the interactive experience is driving multiple purchases.”

And of the Revolution Pro Display, also implemented within the Superdrug store estate, the judges said: “Cleverly designed to fit within the constraints of existing infrastructures, the design incorporated modular options to provide scalability and maximise placement. It also achieved the premium look and feel so important in this sector.”

Of arken’s winning “Sustainability Award” entry, the judges said: “Clearly designed to reduce the long-term card footprint (of in-store display) and longevity – a strong example of sustainability being top of mind,” praising the decision to re-use previous unit components, with the addition of minimum parts to refresh the look, without compromising overall design and in-store impact.

The POPAI Awards are organised by retail marketing industry association POPAI (Point-Of-Purchase International) UK & Ireland. The awards recognise retail display agencies and their clients demonstrate best practice in point-of-purchase retail activations.

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