Record Start to the Year for Simba

Simba, the London-based sleep technology business launched in 2016 has recorded its highest ever Q1 sales and profits.

Q1 2021 sales jumped by 295 per cent YOY in the UK, as consumers continued to invest heavily in their sleep.

The sleep technology firm also witnessed a 265 per cent YOY leap in global sales over the same period, with operations in France, Canada, China and the UK all recording record results.

With a continued focus on product innovation and quality, Simba debuted a new premium mattress – the Luxe – in March with 10 proprietary layers and 6000 patented Aerocoil® springs, striking a chord with existing and new customers alike.

Committed to state-of-the art quality manufacturing, the business also expanded its strategic partnership in the UK and Europe with USleep, the mattress division of The Belfield Group. The partnership builds additional supply side stability for Simba as it deals with all high time high demand and growth, and also formalises a joint drive to further innovate across existing and new product ranges.

Performance through the lifting of lockdown has remained very strong, with a record April for the firm, and on a trajectory again for a record quarter, delivering it’s best ever Q2 financials.

Steve Reid, Chief Executive of Simba, said: “Thanks to the continued hard work and support of the team and our partners, the business is going from strength to strength.

Like many firms, we were hesitant about how Brexit would play out, but we made a number of improvements to our supply chain in 2020 which facilitated a smooth transition, rather than putting on the brakes.

The shift to online shopping for many consumers that Covid accelerated is also showing no signs of abating.

And the overwhelmingly positive reception to the Luxe mattress further confirms quality is a greater purchase driver than price, suggesting that good sleep and a quality mattress is not something to make concessions on.

Moreover, the growth of the UK business has also spurred solid international growth and we look forward to accelerating our position and market share in France, China and Canada this year.”

Nicholas Pink, Chief Operating Officer at Simba added: “Simba’s success has been driven by a formula of consistently evaluating and sharpening up business practices, genuine product innovation and delivering quality.

Sustained sales growth throughout 2020 has crucially been underpinned with continued and record profitability in 2021, validating that the model is not only robust, but sustainable.”

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