Proportion London X Blacks Visual: 18/19 April

Proportion London and Blacks Visual come together to explore modern visual merchandising techniques at their collaborative show, ‘emporia’. The creative fusion proves two minds are better than one as they reappraise the nature of retail and physical stores by anticipating trends and translating them into solid concepts.

Proportion and Blacks are ideal partners in presentation, differentiating themselves from other design manufacturers with their unique retail approach that has attracted clients all over the world. Blacks’ Creative Director, Sasha Rozario, commented: “This collaboration enables us to offer a 360° perspective on retail presentation, which uniquely positions us within the industry.”

Retailers are encouraged to mix and match fearlessly with the use of multi-purpose, kit-building collections that enable them to cross-merchandise with confidence and conviction. Malleable display methods include mannequins, bust forms, furniture and props which are used to showcase a broad mix of retail disciplines that range from clothing and accessories through to stationery and homewares.

The show embodies fluid geometry and is thoughtfully divided into loose rooms by juxtaposing themes. A maximalist, opulent display opens the show with a bold and exuberant play of colour and texture, sharply contrasted with a neutral space that features innovative furniture ideas. The team also tackle stationery, babywear and utility items and reveal break-through development with contemporary materials and processes.

An innovative approach to display arouses curiosity and encourages retailers to think outside the box and distinguish themselves in today’s extremely competitive market. Proportion’s Creative Director, Tanya Reynolds, said: “It’s vital that retailers create emotive store environments by incorporating story-telling in their strategy to sell a lifestyle and not a product.”

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