ProCook lifts the lid on new TV advertising

Following the recent success of its first television advertising campaign in five years, cookware, and kitchenware brand ProCook is set to unveil the next instalment of its culinary sequence, aiming to raise brand awareness among both seasoned cooks and enthusiastic beginners.

Set to hit screens on Saturday 11th September 2021, the 30-second commercial is an integral part of the brand’s heavyweight marketing drive. Following the next chapter of its lead character’s enthusiastic home cooking exploits, the creative heroes the brand’s premium Elite Tri-Ply range while showcasing the wide range of high-quality, stylish, and affordable cookware and kitchenware – reminding viewers, ‘why pay more?’

Produced in collaboration with award-winning production company Hello Love, and media planning and buying managed by retained agency Guerillascope, ProCook’s new TV creative will broadcast across key national and multi-channel platforms.

Commenting on the campaign, ProCook founder Daniel O’Neill: “Following our recent growth, our cus-tomers’ continued passion for home cooking, and the success of our first TV commercial creative ear-lier in 2021, we had to continue the story of our lead character and showcase a broader spectrum of the fantastic cookware and kitchenware products we have on offer. We loved the first creative that we aired earlier this year and it’s great to see the story progress. Our TV campaign is a critical step in continuing to raise ProCook’s brand awareness with existing and new customers and we look forward to seeing what viewers think of this next chapter and to developing our story further in the future.”

Phil Dupée, managing director of Hello Love commented: “In our second ProCook TV commercial, we were excited to explore our main character again in a light-hearted story, showcasing how his culinary skills have developed. There was a great team spirit in putting the commercial together and we are thrilled it’ll be seen by many aspiring home chefs.”

Alexa Buckler, associate director at Guerillascope, added: “We’re delighted that ProCook has decided to continue partnering with us on the delivery of their ambitious TV advertising push. We’re confident that the strategy we’ve developed will continue to be a success and will continue to play a vital role in raising awareness of the ProCook brand. With more and more people continuing to cook from scratch at home, the brand and creative remains so relevant to customers’ and viewers everyday lives.”

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