Pret A Manger Launches First Ever Vegan Bakery Counter in Veggie Pret Shops

  • Pret A Manger will overhaul its bakery range and launch ‘Veggie Pret’s Vegan Bakery’ in all Veggie Pret shops from tomorrow (21 July)
  • Move sees the company ‘veganizing’ the entire bakery counter – a unique concept – meaning only vegan bakery products will be sold
  • The Vegan Bakery adds eight brand new items to the menu, including; three vegan croissants, two vegan brownies and three vegan muffins

Pret A Manger today announces the launch of ‘Veggie Pret’s Vegan Bakery’ in all Veggie Pret shops and becomes the first high street food-to-go retailer to move to an entirely vegan bakery counter.

The launch of ‘Veggie Pret’s Vegan Bakery’ will see the company show its dedication to innovation in vegan food, not only by launching brand new items, but by removing all non-vegan bakery products from sale.

The menu overhaul brings eight new vegan sweet treats to the Veggie Pret menu and will be available for takeaway and delivery from 21 July.

Three new vegan croissants, two vegan brownies, and three vegan muffins will join two existing vegan bakery items, The Very Berry Croissant and the Dark Chocolate & Almond Butter Cookie, making up a counter of ten delicious treats.

Following the success earlier this year of The Very Berry Croissant, Pret’s Chefs have now developed three more vegan croissants, which use margarine and sunflower oil to re-create the buttery, light texture of traditional croissants. The new range includes a take on a classic ‘butter’ croissant, named The Vegan Plain Croissant and, also The Vegan Almond Croissant and The Vegan Chocolate Croissant for those looking for something a little bit sweeter.

If a croissant isn’t your breakfast of choice, the Vegan Banana and Walnut Muffin is another tasty option, combining banana muffin with pieces of date and walnut. Completing the new range of vegan muffins are the Vegan Raspberry and Coconut Muffin and Vegan Choca Mocha Muffin – both perfect for that mid-morning pick me up with a cup of Pret’s organic coffee.

Finally, Pret’s Chefs have developed two brownie recipes for those looking for the ultimate vegan indulgence. These include The Ultimate Vegan Brownie – a gooey chocolate baked treat and The Vegan Hazelnut and Caramel Brownie, which combines chocolate brownie with roasted hazelnuts and vegan caramel.

Clare Clough, UK MD of Pret said; ‘We’re really proud to be the first high street food-to-go retailer to launch a unique concept like this. Expanding Veggie Pret’s offering for our vegan customers has been a huge focus of our food development over the last year and moving to an entire vegan bakery is very much the result of that.

‘Our previous vegan bakery products, like the Dark Chocolate & Almond Butter Cookie and The Very Berry Croissant have always been big hits with customers – vegan and non-vegan alike. In the first few weeks of the Very Berry Croissant being on sale, it sold more than double the amount per day of the non-vegan jam croissant it replaced – so we can’t wait to hear what our customers think of these new treats!’

‘Veggie Pret’s Vegan Bakery’ is available in shops and for delivery, via Pret Delivers, Deliveroo and new 3rd party delivery partners Just Eat and Uber Eats.

More details on the new Veggie Pret recipes and other company news can be found on Veggie Pret’s Instagram and Twitter @veggiepret or Pret’s Instagram and Twitter @pret.

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