PORCELANOSA turns to experiential marketing with the help of Mood Media

The Spanish company, a leader in ceramics production and distribution, is installing a sound and scent project in 130 stores and showrooms around the world.

Starting inSeptember 2018, 130 PORCELANOSA stores and showroomswill feature animmersive experiential marketing solutiondeveloped byMood Media,a company specialising in elevating the customer experience in stores.

The project involves the implementation of asound and scent experienceacross 130 Porcelanosa stores and showrooms inSpain, the United Kingdom, France, Portugal, Italy, Chile, Mexico, the USA and Canada, starting with its Vila-real store in Spain.

Experiential marketingis the design of creative and innovative experiences into whichthe consumer is immersed,creating an emotional bond between them and the brand.

Porcelanosa wantedto go one step further in creating an engaging atmosphere in its retail outlets, aiming to convey the essence of the brand through music and scent, elements that enable customers to immerse themselves further in the world of Porcelanosa.

Porcelanosa had a very clear starting requirement: to work with asupplierbased in Spain but with aglobal reach, who could offertotal control over the service provided. Thus, Mood Media was contracted to implement a fully self-manageable music and scent solution.

To reinforce the image of the Porcelanosa brand in its stores, Mood Media designed anelaborateplaylistbased onto the brand’s values and customers, and afully customised scent solutiondiffusing the exclusive fragrance within the store without impairing the aesthetics of the space.

ABOVE: NEW YORK, New York City, Details of the showroom on the 4th floor of the Porcelanosa Store on Madison Square Park

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