POPAI UK & Ireland’s Retail Experience Conference takes place next month

 

POPAI UK & Ireland’s flagship shopper conference returns in May 2022 to explore the commercial benefits, impacts and opportunities for brands and retailers, with in-depth case studies and expert analysis.

The popular press may be full of stories of falling footfall and declining sales on the high street but at POPAI we know the power of physical retail and the importance of the physical retail experience in engaging shoppers.

With the majority of retail shopping still taking place in-store, the physical retail environment is crucial, often bridging the gap between the myriad of touchpoints that exist in the complex shopper landscape.

From immersive experiential activations, to concept stores and pop-up installations, we’ll look at the large – and small scale, right through to the power of the window and temporary P-O-P displays; all contributing to an engaging shopper experience.

Presentations include:

colart – Emotional Brand Experience

Decathlon – Sustainability Journey

Sky – Sky Glass: Retail, the face of Sky

pladis – Rolling out the red carpet experience for McVities VIB biscuits

Indicia Worldwide – Solving the In-Store predicament

Newstores – Digital? Old fashioned experience please!

For more information on these presentations, the speakers and for more about the event please visit:https://www.popai.co.uk/Popai-Events/May-2022/Retail-Experience-Conference.aspx

When: Wednesday 11th May 9:30am-3:00pm

Where: Cubic Theatre, London Transport Museum, Covent Garden, London, UK

Members can purchase tickets at discounted rate of £195.00, non-member tickets are £345.00.

 

 

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