Pioneering smart mirror brand HiMirror announces partnership with NIVEA

HiMirror announces partnership with leading skincare brand NIVEA, with HiMirror Enterprise mirrors to be distributed in stores as part of new project Nivea Luminous 630

Pioneering smart mirror brand HiMirror has announced a new partnership with global skincare brand NIVEA. HiMirror will provide NIVEA with customised HiMirror Enterprise mirrors in stores across Thailand and Malaysia, before rolling out wider to more locations down the line.

The HiMirror Enterprise is the perfect beauty and skincare solution for businesses looking to utilise innovative technology and create a unique experience for their customers. Enterprise mirrors will allow NIVEA to use the cutting edge skin analysis engine to provide customers with an in-depth understanding of their skin condition. NIVEA will be able to customise the mirrors and offer tailored product and treatment recommendations offered by the brand, creating a bespoke, in-store experience for the customer.

The member and data management system allows brands to easily manage client profiles and business targets. Customers can register accounts on the mirror and use QR codes to get their personal analysis report. The Enterprise also offers the opportunity to advertise digitally in store, displaying customisable adverts, photos, videos and informative content.

The partnership will see HiMirror partner with NIVEA across 135 branches of health and beauty care chain store, Watsons, in Thailand, and in 35 branches of Watsons in Malaysia.

Cin-Yee Ho, spokesperson for HiMirror, commented: ‘We’re thrilled to partner with a leading global skincare brand like NIVEA. They are renowned for their skin expertise and we’re excited to offer our own innovative technology to help them improve the customer experience in store and offer more bespoke skincare recommendations.’

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