Pinga “clicks” with Co-op to strike zero emission delivery partnership

Challenger start-up Pinga has joined forces with Co-op to offer zero emission online grocery deliveries across East London.

Co-op stores working as micro distribution hubs locally fits with Pinga’s plans to digitise and work closely with high streets stores, with Pinga estimating that more than half of orders currently made online could be supplied by local retailers.

Over 500 Co-op products will initially be available through Pinga’s App serving up to one million people living close to five of the convenience retailer’s stores located in Hackney, Stepney and Stoke Newington.

Once an order has been placed, grocery items are selected by a ‘Pinga Partner’ – who are vetted and trained local people – and delivered to the customer’s door in 90 minutes or less, mainly on foot, electric scooter or bicycle. Pinga is working towards 100% emission free deliveries in the coming months.

Jason Perry, Co-op Head of Online Development, said: “We continue to innovate and expand access to our products, getting closer to our Members and customers with ease, speed, quality and choice locally to meet the needs of communities. Shoppers are increasingly looking for on-demand online convenience – shopping in close proximity to their home or place of work. With deliveries made in 90 minutes or less we can provide what shoppers want, when and where they need it, conveniently.”

Pinga Co-Founder Michael Goulden, explained: “We describe Pinga as the ‘High Street in your Hand’ and our aim is to digitise and work in collaboration with local stores. Creating an ethical gig economy is key to us, and the combination of emission free deliveries and treating our people, partners and the planet fairly are at the heart of our approach. We believe this will mean that those involved right across our supply chain are more likely to stay with us, building great relationships with customers. Those shared values are why we’re so pleased to have partnered with the Co-op.”

Co-op it expects its same-day online delivery offer – through its own dedicated online shop ( and, with delivery partners – to be available from more than 650 of its stores in communities across the UK by the end of 2020.

Shoppers in the area can download the App by searching for “Pinga” on the App Store or Google Play Store. For more information, visit:

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