Fast-growing handmade jewellery and accessories company Pineapple Island has selected Brightpearl to support rapid scale and introduce more customers to ethical accessories that won’t cost the Earth.

Having experienced exceptional growth over the past year, the company was starting to be held back due to the limitations of its existing provider.

To scale quickly the brand needed an e-commerce platform and flexible digital operations that would seamlessly integrate, manage, and ideally automate the firm’s end-to-end workflows, especially on the fulfilment side of the equation.

Despite competition from single solution providers, Pineapple Island selected Brightpearl, due, in part, to its suite of integrations, retail specialism and automation, alongside advanced fulfilment features.

Born in 2008, from a journey of solo-travel and self discovery, Pineapple Island exists to introduce more people to ethical jewellery and accessories that directly contribute towards positive social change.

With Brightpearl now at the heart of its operations, Pineapple Island will resolve the exceptions impacting the business, such as the company’s previous issues with inventory management, speed and efficiency of managing orders and fulfillment, and the accuracy of reporting.

Brightpearl’s cloud-based operations platform means Pineapple Island now gains access to centralised inventory and order management, real-time product and financial reporting, and a robust platform that is built for scalability – the perfect fit to support the eco conscious brand on its next stage of growth.

Justin Press, SVP Customer Success at Brightpearl, says: “As a fast-growing business, Pineapple Island understands the need for future-proof solutions that can streamline and automate ecommerce workflows, and are built for scale. Retail focussed software – like Brightpearl – is critical for providing a robust foundation to manage demand and further growth, and we’re delighted to be powering Pineapple Island on the next stage of its journey.”

May 2023 issue

2023 A1 Buyers Guide